Emma Berg

Emma leads growth at PrimaryMD, focused on membership growth and the member experience. Her work centers on clarity, trust, and designing care interactions that respect people’s time and intelligence.

She joined PrimaryMD because of its commitment to proactive, relationship-based care — and a shared belief that much of modern healthcare is built around reacting too late rather than supporting people earlier, when it matters most. In a city like New York, Emma believes primary care should be personal, efficient, and grounded in real relationships.Emma’s perspective is shaped by experience.

As a mother of three young children, she has seen how often healthcare becomes reactive when underlying issues aren’t addressed early. As a woman, she is equally motivated by the idea of healthspan — making informed decisions today to support long-term health and quality of life.She brings over 15 years of experience across health, consumer, and startup environments, with a background in marketing, research, and community-building. At PrimaryMD, Emma works closely with clinicians to ensure the practice’s philosophy is felt clearly and consistently by members across New York.