40.72532
-74.00137
PrimaryMD clinic
PrimaryMD SoHo
430 W Broadway, 2nd Floor, New York, NY 10012
Opening November 2026
LOCAL CARE. AN ONGOING RELATIONSHIP.
Concierge Medicine in NoHo, Manhattan
Concierge primary care in NoHo from a physician-led team, with PrimaryMD SoHo, our flagship, just south of Houston Street and our Gramercy Center to the north.
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CARE IN YOUR AREA
How does PrimaryMD membership work in NoHo?
Explore the area
NoHo
SoHo
Nolita
East Village
Greenwich Village
Bowery
NoHo members work with a PrimaryMD physician-led team of four, and their in-person physician visits take place at PrimaryMD SoHo, our flagship across Houston Street. The first weeks are spent learning your story, from records and specialist notes to family history, before a two-hour intake and a full baseline that includes whole-genome sequencing. The result is one prioritized plan with a next step for every finding. Our care network adds the Gramercy Center and the Tribeca Center for lab work, urgent needs, and after-hours care.
PrimaryMD SoHo sits at 430 West Broadway, between Prince and Spring Streets, and sees members 8:30 a.m. to 5:30 p.m. from Monday to Friday; from NoHo it is a short walk south across Houston Street and over to West Broadway. For weekday lab work, the 6 from Bleecker Street runs to 23rd Street, near the Gramercy Center at 11 East 22nd Street, which keeps Monday to Friday hours of 9 a.m. to 5 p.m. The Tribeca Center, open daily until 7:30 p.m., covers evenings and weekends.
Traditional primary care panels often run into the thousands. Each PrimaryMD care team is capped at 150 members, so your team has time to know you.
PLAN YOUR VISIT
Clinics & access.
Explore the locations below, then talk with our membership team about your location and the available options for care.
Discuss care in your areaHow is PrimaryMD different from other concierge doctors in NoHo?
Concierge care improves time and access, and PrimaryMD gives NoHo members both, along with a practice that is comfortable recommending less. After your baseline, your physician sorts each finding into act, monitor, repeat, refer, or leave alone, and explains the reasoning. We sell no supplements and do not mark up tests, so nothing gets added to your plan unless your health calls for it.
Why we built PrimaryMD
Watch on Vimeo ↗
NoHo sits between Greenwich Village and the East Village, and if you live or work here, one conversation will show how membership could fit your life. Call (646) 917-7082 or request a membership call, and we will talk it through, including whether PrimaryMD is the right fit.
OUR CLINICAL LEADERSHIP
Meet the physicians.
Get to know the physicians helping shape PrimaryMD’s approach to care. Our membership team can explain the care team and availability in your area.
HOW MEMBERSHIP WORKS
A clear beginning. Care that continues.
PrimaryMD brings primary care, prevention, and ongoing follow-through into one physician-led relationship. Your care team gets to know your history, priorities, and daily life, then works with you on a plan that can evolve over time.
Understand your starting point
Begin with your health history, questions, and goals. Your physician uses that context to guide a meaningful baseline assessment.
Build the relationship
Work with a dedicated care team on shared priorities and practical next steps, with support for everyday primary care.
Review and adapt
Return to your plan through recurring clinical review. Your team brings new information and changing needs into the conversation.
MEMBERSHIP AT A GLANCE
One membership.
A continuing relationship.
- A dedicated physician-led care team
- Comprehensive intake and an individualized care plan
- Recurring clinical review and coordinated follow-through
Membership is not health insurance. Insurance remains important for hospital care, specialists, procedures, medications, and services outside the membership.
YOUR QUESTIONS
A few helpful answers.
Where is the closest PrimaryMD location to NoHo?
PrimaryMD SoHo, our flagship at 430 West Broadway, is closest and sees members for physician visits 8:30 a.m. to 5:30 p.m. from Monday to Friday. For lab work, our care network's Gramercy Center (11 East 22nd Street) and Tribeca Center (255 Greenwich Street) are the next nearest.
Can I be seen after hours near NoHo?
Yes. The Tribeca Center is open every evening until 7:30 p.m., and later than that you can go to the Upper East Side 24/7 Center, which is open 24/7. Your team gets the notes and follows up.
What is included in membership?
Membership covers your care team of four, led by your physician; a six-week start that ends in one prioritized plan; comprehensive blood panels drawn at home or at the office; a monthly exercise physiology session; quarterly physician reviews; and specialist coordination. The price is $1,500 per month, billed annually ($18,000 per year).
How do I get started?
Call (646) 917-7082 or request a membership call online, and we will answer your questions and help you weigh whether PrimaryMD suits you.
What does membership cost?
Membership is $1,500 per month, billed annually ($18,000 per year). It includes a dedicated physician-led care team, comprehensive intake, an individualized care plan, and recurring clinical review. Explore membership details and speak with our team about what is included.
Do I still need health insurance?
Yes. PrimaryMD membership is not a replacement for health insurance. Insurance remains important for hospital care, specialists, procedures, medications, and services outside the membership.
Who will be on my care team?
Care is led by a physician and supported by a dedicated team. Before you join, our membership team will introduce the care model and explain physician availability in your area.
How do I learn about local availability?
Start with a membership conversation. We’ll discuss your location, what you’re looking for, and the available options for care.
What happens after I inquire?
Our membership team will follow up to learn about your priorities, answer questions, and help you decide whether PrimaryMD is a fit.
EXPLORE NEARBY
Neighborhoods we serve.
Nearby neighborhoods
SoHo · Greenwich Village · Tribeca · West Village · Battery Park City · Flatiron District
PrimaryMD clinics
Hudson Yards · SoHo, opening November 2026
START A CONVERSATION
Let’s see if we’re a fit.
Tell us what you’re looking for in your care. We’ll help you explore membership and availability in your area.