PrimaryMD clinic
PrimaryMD SoHo
Opening November 2026
LOCAL CARE. AN ONGOING RELATIONSHIP.
Relationship-based concierge primary care in Tribeca: a physician-led team, our Tribeca Center on Greenwich Street, and our SoHo flagship about a mile north.
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CARE IN YOUR AREA
Explore the area
PrimaryMD members in Tribeca have a dedicated physician-led team of four who know their history, their goals, and the pace of their week. Care starts with a two-hour intake and a baseline built over your first six weeks, then a quarterly review of results and priorities, with blood work drawn at home or at the office. In person, you see your physician at PrimaryMD SoHo, our flagship at 430 West Broadway. For lab work, urgent needs, and after-hours care, the Tribeca Center at 255 Greenwich Street, part of our care network, is closest.
Both are close to home. The Tribeca Center is on the 5th Floor at 255 Greenwich Street, a short walk from the 1 train at Chambers Street, and is open daily, 7:30 a.m. to 7:30 p.m. PrimaryMD SoHo, at 430 West Broadway, is about a mile straight up West Broadway, where physician visits run weekdays from 8:30 a.m. to 5:30 p.m. For anything urgent overnight, the Upper East Side 24/7 Center is part of the same care network.
Traditional primary care panels often run into the thousands. Each PrimaryMD care team is capped at 150 members, so your team has time to know you.
PLAN YOUR VISIT
Explore the locations below, then talk with our membership team about your location and the available options for care.
Discuss care in your areaConcierge care improves time and access. PrimaryMD starts there and takes on the work that often falls to you: building a clear picture of your health, deciding with you what deserves action and what can wait, and coordinating specialists, records, and follow-up so nothing gets lost between appointments. We sell no supplements and do not mark up tests, so our recommendations carry no hidden motive.
OUR CLINICAL LEADERSHIP
Get to know the physicians helping shape PrimaryMD’s approach to care. Our membership team can explain the care team and availability in your area.


HOW MEMBERSHIP WORKS
PrimaryMD brings primary care, prevention, and ongoing follow-through into one physician-led relationship. Your care team gets to know your history, priorities, and daily life, then works with you on a plan that can evolve over time.
Begin with your health history, questions, and goals. Your physician uses that context to guide a meaningful baseline assessment.
Work with a dedicated care team on shared priorities and practical next steps, with support for everyday primary care.
Return to your plan through recurring clinical review. Your team brings new information and changing needs into the conversation.
MEMBERSHIP AT A GLANCE
Membership is not health insurance. Insurance remains important for hospital care, specialists, procedures, medications, and services outside the membership.
YOUR QUESTIONS
The Tribeca Center at 255 Greenwich Street, 5th Floor, is part of our care network and is open daily from 7:30 a.m. to 7:30 p.m. Physician visits take place at PrimaryMD SoHo, our flagship clinic, about a mile north at 430 West Broadway.
The Tribeca Center is open into the evening every day, and the Upper East Side 24/7 Center is open around the clock. Your PrimaryMD team follows up on any after-hours visit.
No. Routine blood work is drawn at your home or office by a mobile phlebotomist, and your physician reviews the results with you.
Call our membership team at (646) 917-7082 or request a membership call online. We will learn about your priorities and help you decide whether PrimaryMD is a fit.
Membership is $1,500 per month, billed annually ($18,000 per year). It includes a dedicated physician-led care team, comprehensive intake, an individualized care plan, and recurring clinical review. Explore membership details and speak with our team about what is included.
Yes. PrimaryMD membership is not a replacement for health insurance. Insurance remains important for hospital care, specialists, procedures, medications, and services outside the membership.
Care is led by a physician and supported by a dedicated team. Before you join, our membership team will introduce the care model and explain physician availability in your area.
Start with a membership conversation. We’ll discuss your location, what you’re looking for, and the available options for care.
Our membership team will follow up to learn about your priorities, answer questions, and help you decide whether PrimaryMD is a fit.
EXPLORE NEARBY
Battery Park City · SoHo · NoHo · Greenwich Village · West Village · Flatiron District
Hudson Yards · SoHo, opening November 2026
START A CONVERSATION
Tell us what you’re looking for in your care. We’ll help you explore membership and availability in your area.