PrimaryMD clinic
PrimaryMD SoHo
Opening November 2026
LOCAL CARE. AN ONGOING RELATIONSHIP.
Physician-led concierge primary care on Williamsburg's North Side, with PrimaryMD SoHo and the Gramercy Center both reachable on the L from Bedford Avenue.
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CARE IN YOUR AREA
Explore the area
On Williamsburg's North Side, PrimaryMD membership means a physician-led team of four who know your history and help you decide what matters most for your health right now. The work begins with a two-hour intake, whole-genome sequencing that is reinterpreted as the evidence evolves, and a baseline that becomes one plan. Physician visits are at PrimaryMD SoHo, our flagship, or by video. Our care network's Gramercy Center is closest for weekday lab work and urgent needs.
The L at Bedford Avenue is the simplest way in. Take it to 14th Street-Union Square and walk up to the Gramercy Center at 11 East 22nd Street, 3rd Floor, open weekdays from 9 a.m. to 5 p.m. To see your physician, switch at Union Square to the R or W for Prince Street and PrimaryMD SoHo at 430 West Broadway, which sees members Monday to Friday, 8:30 a.m. to 5:30 p.m. For evenings and weekends, the Tribeca Center at 255 Greenwich Street keeps daily hours, 7:30 a.m. to 7:30 p.m.
Traditional primary care panels often run into the thousands. Each PrimaryMD care team is capped at 150 members, so your team has time to know you.
PLAN YOUR VISIT
Explore the locations below, then talk with our membership team about your location and the available options for care.
Discuss care in your areaConcierge care improves time and access; what sets PrimaryMD apart is how that time gets used. Some findings call for action, some for monitoring or a repeat test, and some are fine to leave alone. Your team sorts each one with you, refers when a specialist is needed, and revisits the plan every quarter. With no supplements to sell and no markup on tests, the advice stays about you.
OUR CLINICAL LEADERSHIP
Get to know the physicians helping shape PrimaryMD’s approach to care. Our membership team can explain the care team and availability in your area.


HOW MEMBERSHIP WORKS
PrimaryMD brings primary care, prevention, and ongoing follow-through into one physician-led relationship. Your care team gets to know your history, priorities, and daily life, then works with you on a plan that can evolve over time.
Begin with your health history, questions, and goals. Your physician uses that context to guide a meaningful baseline assessment.
Work with a dedicated care team on shared priorities and practical next steps, with support for everyday primary care.
Return to your plan through recurring clinical review. Your team brings new information and changing needs into the conversation.
MEMBERSHIP AT A GLANCE
Membership is not health insurance. Insurance remains important for hospital care, specialists, procedures, medications, and services outside the membership.
YOUR QUESTIONS
For physician visits, the closest is PrimaryMD SoHo at 430 West Broadway, open weekdays from 8:30 a.m. to 5:30 p.m. For lab work and urgent needs, the Gramercy Center at 11 East 22nd Street, part of our care network, is open Monday to Friday, 9 a.m. to 5 p.m.
Yes. The Tribeca Center is open every day until 7:30 p.m., the Upper East Side 24/7 Center takes over through the night, and your PrimaryMD team hears about the visit and follows up. For an emergency, call 911.
Take the L from Bedford Avenue to 14th Street-Union Square. The Gramercy Center is a walk north from there, and the R or W runs down Broadway to Prince Street, near PrimaryMD SoHo.
Call (646) 917-7082 or request a membership call online. Our membership team will learn about your goals and help you decide whether PrimaryMD is a fit.
Membership is $1,500 per month, billed annually ($18,000 per year). It includes a dedicated physician-led care team, comprehensive intake, an individualized care plan, and recurring clinical review. Explore membership details and speak with our team about what is included.
Yes. PrimaryMD membership is not a replacement for health insurance. Insurance remains important for hospital care, specialists, procedures, medications, and services outside the membership.
Care is led by a physician and supported by a dedicated team. Before you join, our membership team will introduce the care model and explain physician availability in your area.
Start with a membership conversation. We’ll discuss your location, what you’re looking for, and the available options for care.
Our membership team will follow up to learn about your priorities, answer questions, and help you decide whether PrimaryMD is a fit.
EXPLORE NEARBY
Greenpoint · DUMBO · Brooklyn Heights · Cobble Hill · Boerum Hill · Carroll Gardens
Hudson Yards · SoHo, opening November 2026
START A CONVERSATION
Tell us what you’re looking for in your care. We’ll help you explore membership and availability in your area.